The Beijing Institute of Graphic Communication is a full-time institution of higher learning jointly established by the Beijing Municipal Government and the former General Administration of Press and Publication. After 60 years of construction and development, the university has become the only multi-disciplinary institution of higher learning in China that specializes in training talents for the whole industry chain of publishing and media, with obvious advantages and characteristics in the three fields of printing and packaging, publishing and communication, design and art, alongside the coordinated development of engineering, literature, art and management.