Shanghai's tourism revenue hits record high of 576 billion yuan in 2024

SHANGHAI - East China's metropolis Shanghai saw a record-breaking tourism revenue of 576.1 billion yuan ($80.3 billion) in 2024, said authorities on Friday.

Among the total revenue, domestic tourism revenue achieved approximately 497.3 billion yuan while that of inbound tourism hit nearly $11.1 billion, both hitting a historic high, according to the municipal culture and tourism bureau.

Last year, Shanghai received 390 million domestic tourist visits and over 6.7 million inbound tourist visits.

The city recently launched a three-year plan to promote the high-quality development of the tourism industry, aimed at becoming a world-renowned tourist city.

Following the success of Shanghai Disney Resort, LEGOLAND Shanghai Resort is preparing for its summer opening, while US entertainment company Warner Bros is set to launch a Making of Harry Potter studio tour in Shanghai in 2027.

The city is leveraging its cruise tourism potential by developing diverse travel products, aiming to establish itself as the premier destination for inbound cruise tourism in China.