5th YRD Intl Cultural Industries Expo showcases innovation and creativity

The fifth Yangtze River Delta International Cultural Industries Expo offers a platform for international cultural trade. [Photo/WeChat ID: hongqiaoshangwuqu]

The fifth Yangtze River Delta International Cultural Industries Expo, held from Nov 22 to 25, dazzled attendees with dynamic exhibitions and interactive experiences, highlighting the vast potential of the YRD region's cultural industries.

The expo featured over 1,500 exhibitors from 33 countries and regions as well as 65 cities in 12 Chinese provinces.

Cutting-edge technologies like virtual reality (VR), mixed reality (MR), and intelligent equipment offered immersive cultural experiences.

Spanning 100,000 square meters, the event focused on cultural creativity, intangible heritage, and tourism products, showcasing high-quality projects and innovations.

It served as a vital platform for collaboration and exchange in the cultural industry, fostering discussions on new trends and opportunities. It also underscored the YRD region's achievements in cultural integration and innovation, injecting fresh momentum into the sector's growth.