Huaqing Palace etiquette training boosts tourism service standards

Enterprise drillmasters from the Huaqing Palace Propaganda Department of Shaanxi Tourism Group travelled to Yangshuo, Guilin in Guangxi Zhuang autonomous region to conduct a special training session on improving service quality for Impression: Liu Sanjie, China's first "landscape live performance", from October 30 to November 1.

Huaqing Palace Scenic Area, located in Xi'an, Shaanxi province, is one of the first national 5A-level tourist attractions in China. It is a key national cultural heritage site, a national cultural industry demonstration base, and a national patriotic education demonstration base. Its propaganda department plays a leading role in promotion and education.

The drillmasters tutored trainees in service etiquette, mindset management, career planning and work skills through a series of courses, personalized services and professional support, which received widespread praise.

The person in charge of the show said, "Strengthening mindset management is a positive working method, standardizing etiquette is the cornerstone of enthusiastic service, and improving professional skills is key to personal growth. This training exchange has elevated the cooperation between Shaanxi and Guangxi to a new level.”

In recent years, the Huaqing Palace Propaganda Department has led the way in the cultural and tourism industry, successfully completing dozens of numerous high-profile receptions for national leaders and foreign dignitaries, expanding the influence of traditional Chinese culture and winning several national honors.

To meet the growing demand for a better life and bridge the talent gap, Huaqing Palace established a propaganda team and developed specialized training courses. These courses support local enterprises like State Grid and Shaanxi Coal and Chemical Industry Group, while also being delivered to cities such as Yulin, Ankang, Guiyang, Sanya and Jinan, fostering the growth of the national training market.

The Huaqing Palace Propaganda Department embraces the policy of "promoting training and learning through competitions", participates in various industry competitions and cultivates a group of propaganda talents with a strong sense of craftsmanship in the new era and exceptional expertise.

In 2024, Huaqing Palace hosted a number of promotional events across cities including Xi'an, Guangzhou, Nanjing, Zhengzhou, Chengdu and Changsha. The Propaganda Department created engaging cultural videos and short plays, effectively catering to diverse market needs and achieving strong promotional results.

Thanks to the positive response to the visa-free transit policy, more international visitors are arriving in Xi'an to experience China’s rich cultural heritage. As a key hub for international exchanges, the department has hired several foreign tour guides to help develop Xi'an into a world-class tourist destination.