Shandong's time-honored brands shine at 7th CIIE

The 7th China International Import Expo concluded on Nov 10 in Shanghai. Among the many highlights, Shandong province showed its rich cultural heritage through the 42 time-honored brands and intangible cultural heritage enterprises at the expo's cultural exchange activities.

This year, the Shandong pavilion featured seven distinct zones, each highlighting a different aspect of the province. Visitors were treated to a feast for the senses, from the world-famous Shandong cuisine to traditional Chinese medicine and the latest fashion.

During the six-day event, the Shandong pavilion attracted nearly 90,000 visitors, securing intended orders worth 210 million yuan ($29 million) and generating on-site sales of 7.12 million yuan.

Coinciding with the expo, the 4th China Time-honored Brand Innovation and Development Conference commended Shandong's efforts in building brand awareness, innovating cultural communication methods, and stimulating innovative development.