Yantai Gisbelle Wine dazzles at SIAL Paris

Yantai Gisbelle Wine made its debut at the biennial Salon International de l'Alimentation (SIAL) Paris, the world's largest food innovation exhibition on Oct 19. 

The first appearance of Gisbelle whiskey was a great success, and attracted many whiskey enthusiasts from Europe. Within three days of exhibiting, the company had already reached cooperation agreements with eight overseas distributors.

As the only Chinese whiskey brand at the exhibition, Gisbelle once again shone as a beacon for domestic whiskey.

Gisbelle whiskey is highly acclaimed at SIAL Paris. [Photo/WeChat account: yt6016688]

At this exhibition, Gisbelle exhibited its five distinctive whiskies with Eastern characteristics and organized special tasting sessions for attendees to experience the different flavors of these whiskies.

The more than 10 whiskies Gisbelle brought to the event cover a variety of price ranges, so as to cater to both entry-level and premium segments. This not only meets the selection requirements of liquor dealers across Europe but also captivates the palates of aficionados and consumers, which garnered praise from consumers.

"What struck me the most during this trip to Paris, France, was that only what is national is truly global! Foreign friends simply don't like blind imitation!" said Sun Jie, founder of the Gisbelle brand.

On Oct 15, the Gisbelle delegation visited the Consulate-General of the People's Republic of China in Barcelona and was received by Hu Aimin, China's acting Consul General in Barcelona.

Sun briefed Hu on the development of Gisbelle and expressed gratitude for the strong support of the consulate and other overseas institutions that spurred Gisbelle's international expansion efforts.