Ikea China CEO: CIIE is great mix of all parts coming together

Attending the China International Import Expo for the seventh straight year, Swedish home furnishings and housewares retailer Ikea has made the expo and Chinese cultural elements the muse of their product development, Pontus Erntell, CEO of Ikea China, told China Daily in an exclusive interview. "We've been here for seven consecutive years just from the start. It has been an exciting part of the year and something that we value very highly as well."