Michelin to showcase sustainable tire innovation at 7th CIIE

The French tire manufacturer Michelin is set to once again captivate audiences at the upcoming 7th China International Import Expo (CIIE) with its unwavering commitment to sustainable materials and groundbreaking technological advancements.

The subsidiary that Michelin set up in the Shanghai Hongqiao International Central Business District will unveil the latest product, a tire made with 71 percent sustainable materials, to mark its Asian premiere at the event. It has announced its ambitious goal to have all its tire products manufactured using 100 percent bio-based, renewable, and recyclable sustainable materials by 2050.

Michelin debuts a tire made with 63 percent sustainable materials at the 6th CIIE. [Photo/Michelin China]

The continuous surge in demand from China's vast market has propelled companies like Michelin to accelerate their innovation efforts, either by refining strategies or upgrading products to meet evolving market needs and drive their own development.

"We aim to explore new horizons for green development in China. Leveraging the CIIE allows us to showcase cutting-edge innovations more effectively," said Matthew Ye, CEO of Michelin China.

This year marks Michelin's fourth time participating in the expo. Ye said, "Participating in the CIIE provides us with more opportunities to strengthen collaboration and exchange with industry partners along the supply chain. It enables us to collectively explore experiences and technologies for sustainable development, driving the industry towards a greener and more sustainable future."

The booth of Michelin at the 6th CIIE. [Photo/Michelin China]