OVC to hold first Wuhan cross-border trade conference

The first Wuhan Cross-Border Trade High-Quality Development Conference – 2024 China Optics Valley Cross-Border E-commerce Platform Cooperation Meeting will take place on Sept 11 in the Wuhan East Lake High-tech Development Zone (also known as Optics Valley of China, or OVC).

The conference will focus on 12 globally renowned cross-border e-commerce platforms across five continents, targeting emerging markets in Europe, Latin America, Africa, and Australia. It aims to provide an in-depth analysis of global e-commerce trends and opportunities, empowering cross-border e-commerce sellers, individual entrepreneurs, and small and medium-sized enterprises to explore new frontiers in foreign trade.

The first Wuhan Cross-Border Trade High-Quality Development Conference is set to open in OVC on Sept 11. [Photo/WeChat account of Optics Valley of China]

Walmart, Newegg, and eBay will highlight new opportunities in North America's new retail e-commerce, high-tech product categories, and electronics and automotive parts, respectively.

Mercado Libre, Noon, and Coupang, leading players in the e-commerce markets in Latin America, the Middle East, and South Korea, will delve into local consumer trends, share firsthand policy information, and provide operation insights.

European platforms PIGU, eMAG, and Cdiscount will discuss their local market shares, presenting valuable opportunities to explore new cross-border e-commerce pathways.

Major platforms like Amazon will discuss new sites in the Middle East and Australia, TikTok will introduce new e-commerce content marketing strategies, and the European exhibition platform VirtualExpo will demonstrate how it can help Chinese manufacturers expand overseas through online exhibitions.

Hubei province has developed export potential in strong industrial clusters such as automotive parts, medical devices, household cleaning products, and children's toys. Since Wuhan was approved as a cross-border e-commerce pilot zone in 2018, the scale of imports and exports has increased by about 20-fold.