Yantai teams up with China's state TV to ignite consumption craze

Consumers pick out a vast selection of products in the showroom. [Photo by Tang Miao/For chinadaily.com.cn]

Shandong province launched its 2024 summer consumption season on the evening of Aug 12 at the Yellow Sea Pearl Square in Yantai's Laishan district. An event showcasing Yantai's premium manufactured products, organized by China Central Television (CCTV), was launched simultaneously, igniting a wave of consumption among residents.

Running from Aug 13 to 18, the event features 19 exhibition areas categorized into five major zones, including the home appliances trade-in zone, intangible cultural heritage zone, and Shandong cuisine zone.

A variety of Yantai wines attract consumers to stop and make a purchase. [Photo by Tang Miao/For chinadaily.com.cn]

During the opening ceremony, Yantai unveiled the top 10 selections in seven categories, including heritage brands, luxury hotels, local delicacies, favorite eateries, popular attractions, travel routes, and vibrant business districts, showcasing Yantai's natural beauty, culinary delights, cultural richness, and industrial charm to a global audience.

This is the second year in a row that the Shandong summer consumption season has been held in Yantai. This year, the city partnered with CCTV to create Yantai's exclusive consumption week, leveraging Yantai's urban characteristics and the broadcast influence of CCTV.

From now until October, various districts and cities in Yantai will hold a series of diverse activities to boost consumption. 

The coffee stalls set up by China Central Television. [Photo by Tang Miao/For chinadaily.com.cn]