Sanya promotes culture, sports, tourism development through sporting events

The 12th National Traditional Games of Ethnic Minorities will be held in Sanya in November this year. Utilizing the momentous impact of the games, Sanya is intensifying its efforts to boost the integrated development of tourism, cultural industries, and sports industries.

This year, Sanya has launched a series of promotional activities in cities outside Hainan province, such as Shijiazhuang, Shanghai, and Xi'an, inviting people to visit the city, watch the games, and experience the joy of traditional ethnic minority sports.

Sanya has also created a number of summer tourism products, including music concerts, art festivals, and village events, to offer an exciting holiday experience for all.

In January, the mascot “Ji Bei” and emblem for the games were unveiled. Today, as you walk through the streets and alleys of Sanya, you can see both Ji Bei and the emblem everywhere.

As the games approach, Sanya will also launch official merchandise, including commemorative stamps, mascot plush toys, badges, keychains, fridge magnets, water bottles, handicrafts, apparel, and hats. These products are exquisitely designed and will be released 100 days before the games begin.

With the boost provided by the games, Sanya is carrying out innovations in national fitness activities and promoting sporting events in tourist areas, streets, and commercial districts. This is meant to boost the public's enthusiasm for sports and fitness and spur the high-quality development of national fitness.