Kangbashi unveils new city IP at Ordos New Energy Vehicle Festival

The 2024 Ordos New Energy Vehicle Festival commenced with great fanfare in Kangbashi district, Ordos on July 19, marking the official launch of Kangbashi's new city IP – "The Mega New Energy Vehicle Exhibition and Sales Center in Northwest China."

Industry experts and representatives from leading car manufacturers gathered to discuss the latest trends, technological innovations, and market prospects in the new energy vehicle sector.

From July 19 to 21, the festival featured a range of captivating events, including music fountain shows, lawn concerts, themed electronic music festivals, and static car exhibitions, showcasing the unique allure of Kangbashi’s new city IP.

In recent years, Kangbashi district has leveraged its strategic location, market potential, and favorable policies to actively develop its new city IP.

The exhibition and sales center spans 75,000 square meters and houses 24 prominent new energy vehicle brands, including BYD, NIO, Li Auto, and XPeng. To date, the center has sold over 11,000 new energy vehicles, with a total transaction value exceeding 2.4 billion yuan ($328.77 million).

Moreover, as a pioneering area in the national pilot program for integrated "vehicle-road-cloud" intelligent connected vehicle applications, Kangbashi is advancing the second phase of the exhibition and sales center and developing integrated application scenarios.

The initiative aims to promote the harmonious development of new energy vehicles, intelligent transportation, and smart cities in Northwest China.