The Shanghai Summer International Consumption Season unveiled its activity series in Pudong New Area on July 11, featuring a lineup of events in five sectors: commerce, tourism, culture, sports, and exhibitions.
Notable events include the yearly gaming event ChinaJoy, the summer carnival at Shanghai Disney Resort, and exhibitions at the Shanghai Museum and the Museum of Art Pudong.
Pudong is also set to introduce new consumer projects like Yaoxue Ice and Snow World and the Red Rock, a performing arts center. The season will also witness the launch of the five-star cruise ship "Shanghai Star" for night cruises along the Huangpu River.
By integrating its business, travel, culture, sports, and exhibitions sectors, Pudong aims to enhance international consumer experiences, and attract overseas visitors through improved services and convenience. The area promises a dynamic and engaging summer for all.