Suzhou's debut store development excels

The 2024 Suzhou Debut Stores Economy Development Conference was successfully held on July 9.

The event featured the release of the 2023 Suzhou Debut Stores Economy Data and Trends Report, the recognition of prominent debut brands and outstanding contributors, and the signing of 36 key debut store projects.

In recent years, Suzhou has prioritized debut stores as a crucial strategy to enhance the city's commercial appeal and stimulate consumer activity.

In 2023, Suzhou established strategic partnerships with Shanghai and Chengdu, two leading cities in debut store economies, to accelerate resource sharing and complementarity. As a result, Suzhou introduced 249 new debut stores, a year-on-year increase of over 50.9 percent.

Professor Zhang Yina at Fudan University noted that Suzhou's debut store development excels in attracting and nurturing brands. By integrating the global brand influence with the unique charm of local brands, Suzhou is driving the diversification and innovation of its debut store economy.

To further amplify the impact of Suzhou's debut store economy and showcase its achievements to consumers, the Suzhou Bureau of Commerce, in collaboration with industry research institutions, launched the Suzhou Debut Store Consumption Guide and Debut Store Map at the conference.

This guide highlights over 300 debut stores in Suzhou, providing consumers with easy access to key information about these new and exciting retail offerings.