Ruian enterprise expands global markets with independent brands

Top Bright Animation Group, a private enterprise in Ruian, Wenzhou, Zhejiang province, has made significant strides in international markets through independent innovation.

Specializing in early childhood education products, animation products, and educational toys, the company's brand globalization efforts have yielded impressive results. In the first half of this year, its exports surged by over 30 percent year-on-year to approximately $10 million.

The enterprise has been developing educational wooden toys for children aged 0-6 and established a brand named Topbright, which has been registered in 63 countries, including France, the United Kingdom, and South Korea.

Huang Kongxi, the company's general manager, said, "Our success is rooted in our commitment to cultural creation." Blending animation, AR, and 3D printing, their products offer unique experiences to consumers.

The company develops over 300 new products annually and holds more than 300 patents. In addition to Topbright, it has also registered two other brands overseas — Science Can and Zzzmoon — accumulating a total of 288 international trademarks.

"With these independent brands, our products have enjoyed more recognition and higher value globally," added Huang. The company also set up offices in Germany and other countries and held exhibitions overseas.

Top Bright Animation's success mirrors a broader trend in Ruian, with enterprises like auto parts, luggage, and eyeglasses companies actively pursuing brand globalization. Around 22 private enterprises in Ruian have established offices or production bases in 13 countries.