Olympic economy heats up: Xiamen's smart manufacturing sells globally

Hu Yicheng, a member of Chinese women's trampoline team, poses for a photo with the "Anta Linglong" while wearing the Champion Dragon suit. [Photo/Anta]

As the Paris Olympic Games approach, the "Olympic economy" continues to heat up, bringing a surge in sports business opportunities. Sports goods companies with regional headquarters in Xiamen, such as Anta, have launched their "Olympic plans".

Manufacturers of competitive sports equipment and fitness gear are experiencing a surge in orders, and foreign trade exports have seen significant growth.

On June 25, Anta unveiled the award ceremony outfits for the Chinese sports delegation to the Paris Olympics in Beijing. They introduced champion dragon attire called "Linglong".

This is another masterpiece from Anta's "Olympic Plan". Anta Group recently exported 4,464 pieces of sports equipment, including clothing, shoes, backpacks, and trolley cases, through the "Green Channel".

These items will be used by International Olympic Committee members and staff during the Paris Olympics. It is reported that this is the largest and final batch of sports equipment exported from China for use by the International Olympic Committee for this year’s Olympics.

Xiamen Hongji Weiye Co Ltd specializes in the research, development, production, and sale of carbon fiber composite products, which are widely used in bicycles and motorcycles.

"Bicycles used in major competitions almost always use our products," said chairman Wang Mengjun, "Although cycling is not a major category in the Olympics, the upcoming Games have sparked a surge in public fitness and sports enthusiasm. Both domestic and international markets are continuously growing."