Yellow River Basin Cross-Border E-Commerce Expo to kick off

The third Yellow River Basin Cross-Border E-Commerce Expo will be held from June 14 to 16 in Qingdao West Coast New Area.

Since 2022, the expo has been successfully held twice, achieving trade deals worth approximately 765 million yuan ($105.5 million) and attracting around 108,000 visitors. It has revitalized the Yellow River Basin's openness to the world and enhanced the quality and efficiency of foreign trade.

A nighttime coastal view of Qingdao West Coast New Area. [Photo/CFP]

This year's expo, organized under the "exhibition + cross-border e-commerce + industrial zone + festival" model, will feature over 30 events, including exhibitions, business matchmaking, industry exchanges, and investment promotions. Activities will focus on topics such as the Yellow River Basin Silk Road e-commerce dialogue, high-quality development of cross-border e-commerce pilot zones, and connecting high-quality cross-border products, amplifying the expo's impact.

The exhibition spans 23,000 square meters with nine pavilions, including international products, cross-border e-commerce platforms, the Yellow River Basin industry, and exhibits from Qingdao. It gathers resources from the entire industrial chain. The diverse exhibits feature Yellow River Basin products, imported goods, and popular exports like beauty products, home furnishings, and pet supplies.

Approximately 12,000 exhibits are expected, with well-known brands making up over 70 percent of its total. So far, over 480 enterprises from 22 countries and regions, as well as China's 17 provinces and cities have registered to participate.