Shandong launches home appliance renewal campaign to drive green development

The launch ceremony takes place in Jinan, Shandong province on June 1. [Photo/Shandian News]

Shandong province officially launched its 2024 home appliance renewal consumption season campaign on June 1. Over 30 brands, including Haier, Hisense, and Midea, participated in the launch ceremony.

The campaign aims to promote the policy of replacing old appliances with new ones, drive green development in Shandong's home appliance industry, stimulate consumer potential, and contribute to the circular economy.

The appliance renewal campaign runs from May 13 to December 31 and covers five categories of energy-efficient appliances: air conditioners, refrigerators, washing machines, televisions, and computers.

Consumers will receive subsidies when they trade in their old appliances for new ones, providing them with a strong incentive to spend money and thereby boosting consumption.

During the launch ceremony, brands such as Haier, Hisense, Midea, and Gree made a joint commitment to honest operation, providing high-quality services to ensure the smooth implementation of the appliance renewal policy.

The appliance renewal campaign is expected to have a significant positive impact on the province's economy and environment. By encouraging consumers to replace old, energy-inefficient appliances with newer, more efficient models, the campaign will reduce energy consumption and promote sustainable practices. Additionally, the subsidies and incentives offered to consumers will stimulate economic activity and boost sales in the home appliance industry.