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Animation festival showcases cutting-edge digital innovations
Updated: Jun 4, 2024
By Xu Haoyu
chinadaily.com.cn
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Over 2,100 enterprises and organizations from 50 countries and regions are participating in the festival, with prominent names such as CCTV Animation, Shanghai Animation Film Studio, and Zoland representing China, alongside international entities like MegaHouse and Hello Kitty.
The main exhibition area, spanning six floors, is a hub for animation enthusiasts, offering a diverse range of popular domestic and international IP displays, live performances, interactive experiences, and merchandise sales. A key highlight this year is the introduction of a digital entertainment zone, which quickly became a bustling hot spot on the opening day.
