Shanghai Fashion Customization Week unveils trendsetting designs

The 2024 Shanghai Fashion Customization Week contributes to a slew of global new product launches. [Photo/WeChat ID: hongqiaoshangwuqu]

The 2024 Shanghai Fashion Customization Week recently kicked off in the Changning area of the Hongqiao International Central Business District as part of the Shanghai Global New Products Launch Season, emphasizing personalized consumption.

Under joint guidance from the Shanghai Municipal Commission of Commerce and the district government of Changning, the event showcased top designers and brands like ADK1927, GRACE CHEN, and NUI CHOICE, presenting a visual feast of haute couture pieces.

It featured customized brand showcases and Shanghai-style fashion markets, enriching the consumer experience with new product releases in clothing, beauty, watches, and jewelry.

The district also introduced the "Chief Business Liaison Officer System" at the opening ceremony to enhance the development of business districts, focusing on areas like Hongqiao-Gubei and Zhongshan Park.