Harbin enterprises seal 45 int'l contracts at Shenzhen cultural fair

The 20th China (Shenzhen) International Cultural Industries Fair concluded on May 27 after a vibrant five-day run.

This edition marked the 12th time that Harbin, the capital city of China's northernmost Heilongjiang province, has participated independently.

The Harbin pavilion centered its theme on "Creating a Winter Wonderland, Constructing a Hub for the Ice and Snow Economy."

The pavilion's design exuded a rich cultural charm, immersing visitors in the urban allure of China's famous "ice city".

The venue was divided into four exhibition zones, showcasing Harbin's creative design industry, the integration of its ice and snow economy with culture and tourism, and presenting new products, models, and formats through exhibitions, images, VR experiences, merchandise sales, and interactive displays.

Over the course of five days, the total number of visits reached an impressive 75,000.

Nineteen Harbin enterprises made their debut at the fair this year, with nearly 50 percent participating for the first time, displaying over 1,000 products.

In a remarkable show of success, the 19 exhibitors recorded on-site sales of 486,000 yuan ($66,575.34), sealing 45 contracts of intent for future collaborations.