Ordos-based brand secures trademark registration in EU

In a remarkable achievement, the "Ying Tian Xia" brand from Wangdao Jiuye Co, a liquor producer based in Ordos, has officially secured its trademark registration in the European Union, meaning both the wordmark and the logo of "Ying Tian Xia" are now protected under EU regulations.

This milestone follows the brand's successful trademark registration in the United States, marking the second major international market where "Ying Tian Xia" has established its presence and laying a solid foundation for the company's further expansion into the European market.

In 2019, Wangdao Jiuye Co embarked on a comprehensive internationalization strategy.

Over the past few years, the company's products have not only successfully entered the US market but have also made significant inroads into Singapore and Japan.

Additionally, the company is currently negotiating with suppliers in Mongolia and Russia, which could prove highly beneficial to its export trade.

Simultaneously, the company's overseas subsidiary in the United States has commenced production, further demonstrating the robust growth and international reach of Wangdao Liquor Co.