Intl NEV brand center unveiled in Liangjiang

The International New Energy Vehicle (NEV) Brand Center is unveiled in Liangjiang New Area on May 12. [Photo/liangjiang.gov.cn]

On May 12, the 2024 World Brand Moganshan Conference was held in East China's Zhejiang province. During the conference, Liangjiang New Area in Southwest China's Chongqing signed a strategic cooperation agreement with the Ministry of Industry and Information Technology's Equipment Industry Development Center. The International New Energy Vehicle (NEV) Brand Center was unveiled and established in the new area.

The International New Energy Vehicle Brand Center will simultaneously set up an NEV testing and certification base and an import-export trading base in Liangjiang. These bases will focus on NEV brand displays, activities, research consultations, and exchanges. By formulating international standards for NEV brands, releasing international brand rankings, and organizing international brand conferences, the center aims to become an important platform for promoting the international development and cooperation of China's NEV industry.

This marked the first NEV brand promotion center established outside Beijing by the Ministry of Industry and Information Technology's Equipment Industry Development Center and the China Council for Brand Development. It will further enhance the NEV industry ecosystem in the Liangjiang New Area, while also supporting Chongqing in building a world-class intelligent connected vehicle and NEV industrial cluster.

In the first quarter of this year, Liangjiang New Area's NEV industrial output value and production increased by 66.2 percent and 24.9 percent year-on-year, respectively.