M-Hero 917 brand promotion begins in Gansu

Dongfeng M-Hero 917 models at a brand promotion activity on April 1 in Gansu. [Photo provided to en.whkfq.gov.cn]

A brand promotion activity for Dongfeng's M-Hero 917 – a luxury electric off-road vehicle developed and produced in the Wuhan Economic & Technological Development Zone (WEDZ) – was held on April 1 in Jinchang, Gansu province.

Units including Dongfeng Motor Co, Mengshi Automobile Technology Co, and the administrative committee of WEDZ jointly hosted the activity, which also officially unveiled the zone's 10 auto brand campaign that will include 10 such activities for this year.

The robust Dongfeng M-Hero 917, with its powerful off-road capabilities, can conquer complex terrains, be it deserts, plateaus, or snowy landscapes, providing a smooth journey. It has garnered a wide potential user base in Northwest China.

A close-up of Dongfeng M-Hero 917. [Photo provided to en.whkfq.gov.cn]

CEO Cao Dongjie of Mengshi Automobile Technology Co said that in 2024, the company will continue to focus on new product launches, sales channels, off-road vehicles, customized modifications, and service support. The company is aiming to become a leader in the luxury electric off-road vehicle market.

Last year, WEDZ organized a series of car exhibition events in Xi'an and Lhasa, venturing into the vast markets of Northwest China.