New show sparks anime craze in Pingyao

Ancient City Little Escort. [Photo/Shanxi Culture and Tourism Integrated Media Center]

On Feb 24, "Ancient City Little Escort" premiered on Shanxi TV, China Unicom video platforms, and the Shanxi Provincial Department of Culture and Tourism's Bilibili official account, sparking interest in Pingyao Ancient City.

"Ancient City Little Escort" meticulously animates Pingyao Ancient City, infusing it with a myriad of fantastical elements compared to its real-world counterpart.

The young escorts in the animated series demonstrate chivalry and their talent in acrobatics, as they combat evil and explore hidden treasures in fictional underground passages. This show seamlessly blends storytelling, emotions, and scenery.

This innovative approach not only showcases Pingyao's cultural consciousness, but also sets a benchmark in differentiated marketing for similar tourist attractions, shaping a new era of digital cultural tourism.

Since its debut, "Ancient City Little Escort" garnered over 800,000 likes, comments, and saves across more than 40 official media, news portals, social media accounts, including Xinhua News, The Paper, China National Radio, Tencent News, and NetEase. Across its 26 episodes, they show has accumulated over 2 million views on China Unicom IPTV.