Hangzhou cultural, creative brand makes debut in Thailand

Hangzhou's original cultural brand Xin Hang Xian made its debut at STYLE Bangkok 2024, a fashion and lifestyle exhibition which ran from March 20 to 24 in Bangkok, Thailand.

Featuring meticulous designs, innovative interpretations of traditional culture, and creatively inspired trendy products, Hangzhou's diverse array of exhibits attracted attention from participating enterprises and visitors.

Qian Dao Xiu Silk Co, Hangzhou's leading embroidering enterprise, presented lifelike silk products, while Hangzhou Jiawei Daily Necessities Co, adhering to environmental principles, showcased a series of body and facial care products made using high-quality water from Qiandao Lake, meeting EU standards.

Xiao Re Hun, a time-honored Chinese brand, showcased a variety of its flagship products, including pear syrup, pear syrup candy, and pear syrup lollipops, delivering deliciousness and health to Thai people.

Hangzhou's exhibition area also promoted local cultural exhibitions, such as the China International Cartoon and Animation Festival and the Hangzhou Cultural and Creative Industry Expo, among others. This attracted much attention from Thai cultural brand enterprises, with many enterprises expressing their anticipation to participate in exhibitions in Hangzhou.

After visiting the Hangzhou exhibition area, a representative from a Thai enterprise praised the exhibits, expressing admiration for Hangzhou. He expressed a strong desire to bring his company's products to China and share creative Thai lifestyle ideas with Chinese friends.