The 2024 Hanzhong Rapeseed Flowers Tourism and Culture Festival and Spring Themed Investment Week kicked off in Shaanxi province on Friday.
Hosted by the Hanzhong city government, organizers said the event is expected to attract many tourists to Hanzhong to enjoy the blooming rapeseed flowers and beautiful spring scenery.
Hanzhong cultivates more than 733.33 square kilometers of rapeseed flowers year-round, producing nearly 170,000 metric tons.
The annual March event has become a renowned tourism brand in the northwestern province.