Taicang Rose Manor kicked off its inaugural night tour activities during the Spring Festival holiday.
From Feb 9 to 17, Rose Manor attracted over 120,000 visitors, with 40 percent of them coming from outside Taicang.
The sales revenue of the scenic area reached 1.89 million yuan ($262,651), contributing to approximately 1.96 million yuan in revenue for surrounding restaurants, 4.4 million yuan in hotel accommodation revenue, and around 1.63 million yuan in income for individual merchants. In total, the night tour acclivities spurred tourism revenue exceeding 10 million yuan.
Rose Manor's colorful lantern festival is still ongoing, with daytime sessions scheduled to continue until May 5 this year.