Ningxia's scenery and fine wines debut at Chinese tourism promotional event in Paris

On Jan 30, a delegation from Ningxia Hui autonomous region attended the "Nihao! China" tourism promotion event in Paris, France, displaying the unique scenery and fine wines of Ningxia.

The year 2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, as well as the China-France Year of Culture and Tourism. The "Nihao! China" tourism promotional event was therefore hosted by the Ministry of Culture and Tourism of the People's Republic of China and the Chinese Embassy in France, paying tribute to the friendship between two sides.

This promotional event saw the participation of 500 attendees.

At the event, Ningxia, as a crucial hub along the Silk Road, was included in the release of Silk Road premium routes.

A series of tourism resources from Ningxia, including the unique scenery of the Ningxia section of the Yellow River, diverse intangible cultural heritage, the Great Wall Museum of China, as well as historical sites such as the Xumi Grottoes, and the wine culture corridor at the east foothills of Helan Mountains, all vividly illustrate Ningxia's value as an important node along the ancient Silk Road and a transmission station for Eastern and Western cultures.

The introduction of Ningxia's tourism resources aroused great interest among the French guests in regards to Ningxia as a tourist destination.

In the exhibition area, the exquisite wines of Ningxia were quickly sampled, conquering the palates of the French guests.

In 2024, Ningxia will continue to deepen its cooperation in international cultural and tourism exchanges and better integrate local resources with "Nihao! China" tourism promotional activities.