Yili recognized for intl brand building, elevating global reputation

The certificate granted to Yili Group. [Photo provided to chinadaily.com.cn]

The 11th Chinese Enterprise Global Image Summit was held on Nov 27, where the results of the "2023 Chinese Enterprise International Image Building Case Collection" were announced.

Yili Group, promoting the "Dairy Silk Road" initiative to share health with the world, was recognized as an excellent case in building the new Silk Road, becoming the only health food company to receive such an honor.

In order to gather high-quality global resources and better meet the nutritional and health needs of consumers, Yili has viewed increased internationalization as an important strategic direction since 2006.

The company released a three-step, five-year plan. Having embarked on its internationalization strategy, Yili has made historic breakthroughs as it jumped from being China's number one to Asia's number one. It has also become part of the world's leading dairy camp.

Yili's production base in New Zealand. [Photo provided to chinadaily.com.cn]

Yili has gathered together the best global resources in the industry by operating dairy bases in Oceania, as well as acquiring the international dairy company, Ausnutria Dairy.

It has also established strategic partnerships with milk source suppliers in the Netherlands, Denmark, Uruguay, and other countries, to create a global network of resources.

Moreover, Yili has expanded its international market through international trade, overseas acquisitions, and self-built investments, creating a global market network.