Black pottery brings prosperity to village in Shangri-La, Yunnan province

To intertwine heritage with tourism, Tangdui has introduced an array of cultural activities throughout the year, luring more tourists. In 2023 alone, nearly 8,000 visitors flock to Tangdui, seeking an immersive encounter with the artistry of black pottery.

Losang Phuntsok, an entrepreneurial leader chosen by the villagers, expressed his hope to promote Tangdui's pottery culture through the diversified experiences introduced by the local government - ranging from viewing peach blossoms in spring and sunflowers in summer to year-round black pottery crafting. He said he hopes to spread the craft's appeal worldwide while engaging more villagers in safeguarding this cherished tradition.

"I hope to develop innovative products with strong market demand, allowing our villagers to earn more. This, in turn, will encourage our younger generation to stay in the village to better preserve this cultural heritage," said Losang Phuntsok.