17th Hangzhou Cultural and Creative Industry Expo set to unveil global showcase

The 17th Hangzhou Cultural and Creative Industry Expo will unfold at the White Horse Lake International Convention and Exhibition Center in Hangzhou from Nov 23 to 27.

Themed "Creative Hangzhou, Connecting the World", this year's expo combines both online and physical elements, along with exhibitions and forums. The online platform is now officially open, offering an extended experience until Dec 4.

Five pavilions, namely the International Trend Pavilion, Beautiful Heritage Pavilion, Urban Impression Pavilion, New Forces Pavilion, and Future Boundless Pavilion, will house over 5,000 domestic and international brands. Among them, over 500 top international brands from over 60 countries and regions will converge, with 75 percent of them entering the Chinese market for the first time.

The expo will also feature 13 business forums, including the Cultural and Creative Industry Investment and Financing Forum and the International Handicraft Innovation and Development Forum. A series of industry white papers will be released as well, facilitating the signing of agreements for key projects.

Adhering to the concept of cultural accessibility, this year's expo maintains an affordable ticket price of just 30 yuan ($4.14), with tickets now available for purchase.