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Romanian enterprises build friendship at CIIE

Updated: Nov 10, 2023 chinadaily.com.cn Print
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Christian-Valeriu Sava poses for a photo at the 6th CIIE on Nov 9. [Photo provided to chinadaily.com.cn]

Christian-Valeriu Sava, the driving force behind STROP, a Romanian beverage enterprise, echoed similar sentiments, stating the important role of the CIIE. "We produce natural fruit-based beverages, and the CIIE is a gift to demonstrate the quality and authenticity of our products. China's growing health-conscious tastes is a significant opportunity, and coming to CIIE allows us to build strong friendships."

At the CIIE, Concept Fruit captivated visitors with an array of crafted fruit jams, blending traditional Romanian flavors with contemporary culinary innovation. Their emphasis on quality and excellence positioned it as a formidable contender in the Chinese market, enticing both connoisseurs and aficionados alike.

Similarly, STROP's all-natural fruit juices have garnered a reputation for their quality, and they have been eager to bring this reputation to the Chinese market. CIIE enables them to showcase their product range to Chinese consumers who are increasingly seeking healthier alternatives to sugary drinks. Their enthusiasm for the CIIE is long-lasting beyond national borders.

The CIIE continues to serve as a friendship bridge for foreign enterprises looking to establish a presence in the vast and dynamic Chinese market. The stories of these two individuals highlight the opportunities that the CIIE offers to showcase their products, make professional friendships, and pave the way for successful market entry.

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