Yili shines at CIIE, leading China's dairy industry to global stage

Yili attends the sixth CIIE. [Photo provided to chinadaily.com.cn]

Yili Group was invited to participate in the opening ceremony of the sixth China International Import Expo (CIIE) held in Shanghai on Nov 5, marking its sixth appearance at the global event.

Yili participated in the opening ceremony and thematic forums, showcasing a variety of high-quality products from its Oceania dairy subsidiary, and conveying the voice of open development in China's dairy industry to the world.

The CIIE is a platform for China's high-level opening-up and an important link connecting the domestic and international markets.

Leveraging the CIIE platform, Yili has deepened its international presence, expanded its network of friends, strengthened its industrial chain, and worked with global partners to promote the high-quality development of the dairy industry.

Yili's Jindian dairy products. [Photo provided to chinadaily.com.cn]

Compared to previous expos, Yili's participation in this year's CIIE saw it showcase a wider range of products, with higher product quality, and a greater emphasis on environmental protection and creating the best experience for consumers.

The exhibition hall featured a selection of Yili's premium Jindian dairy products, made from the finest milk sources in the southern hemisphere at latitude 45 degrees south in New Zealand.

It also included the Jinlingguan infant formula, incorporating 21 years of Yili's research into breast milk, and the award-winning Muenster butter from New Zealand's champion cheese competition.

Yili Westgold Butter debuts at the CIIE, offering consumers some baking delights. [Photo provided to chinadaily.com.cn]