New brand stores and attractions bring popularity and profits to Sanwan Scenic Area

China Grand Canal Museum, an iconic landmark of Yangzhou, sits behind the lake in the area in the background.[Photo/WeChat account: yangzhou-fabu]

The popularity of Yunhe Sanwan Scenic Area has been steadily increasing, with multiple projects in full swing and industries flourishing in 2023.

The area's development in the first 10 months of 2023 has seen a proliferation of stores, many of which are restaurant or beverage franchises opening its first store here." Featured restaurants offering fresh fish and Japanese cuisine have emerged, transforming the area into a popular hotspot for foodies. This hit has not only boosted revenue of Grand Canal Feiyi Culture Park, which is next to the scenic area, by more than 50% during the recent Mid-Autumn Festival and National Day holiday, but also enticed other sectors of businesses to join, resulting in a full occupancy rate in the first developed area of the park.

The culture park, offering various cuisines, lies next to the scenic area and the museum.[Photo/WeChat account: yangzhou-fabu]

Meanwhile, the park, featuring a blend of ancient and modern architectural styles, is already under expansion. The rapid progress of projects like a resort hotel and shopping street promises to elevate the area's cultural and tourism offerings.

The area has also become a collection of internet-famous attractions. The China Grand Canal Museum, which was built in Yangzhou, achieved record-breaking attendance, receiving around 3.5 million visitors daily during the holiday period due to its mix of cultural richness and urban charm. Cultural-themed products like the museum-shaped popsicles are a hit, selling over 90,000 units since its April launch.

The museum offers an arrary of cultural-themed products, attracting millions of sightseers.[Photo/WeChat account: yangzhou-fabu]

The future holds even more, with plans for a new water sports center and an ecological displaying corridor about the Grand Canal taking shape. The Sanwan digital entertainment industry center is intended to enhance the recognition of the Grand Canal.

These initiatives collectively aim to offer a diverse array of cultural and tourism products, ensuring that visitors experience an evergreen refreshing and engaging time in the Yunhe Sanwan Scenic Area.