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'Ordos Tooth' calls for emblem design

Updated: Oct 13, 2023 chinadaily.com.cn Print
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In order to drive the high-quality construction of the Salawusu National Archaeological Park and improve the cultural influence of the "Ordos Tooth" civilization that once inhabited the Salawusu River Basin, Uxin Banner of Ordos city is widely soliciting designs for a cultural emblem for the "Ordos Tooth".

The emblem design should include, but is not limited to, the following guidelines:

Reflect the history and culture of the Salawusu site.

Reflect the core elements of the Salawusu site, such as the Salawusu River, the "Ordos Tooth", the Salawusu animal group, and the Salawusu Paleolithic tools.

In general, the design should display artistic, recognizable, ingenious concepts, with a clear theme, simple patterns, bright colors, and strong overall aesthetics.

There are no restrictions in terms of style and form, but it should have high universality, clearly displayed at different scales, be easy to enlarge or shrink, and be suitable for different media such as exhibitions, promotional materials, building facades, derivative souvenirs, and cultural creativity products. It should also be easy to recognize and amenable to further design and promotion.

When combined with the logo it should have a strong impact either if used alone or when combined with Chinese and English words.

Background Information

The Salawusu site is a globally renowned repository of the Quaternary geological remains. Located in the Salawusu River Basin in Uxin Banner, it is a Paleolithic cultural site of the Yellow River Basin in North China and a key site where human fossils were first discovered and scientifically excavated in China and East Asia.

It is also the discovery and naming site of the famous "Ordos Tooth", Salawusu animal group, and Salawusu paleolithic industry, which has been recorded in the annals of Palaeolithic human, paleobiology, and paleogeological environmental research.

In 1922, French paleobiologist Emile Licent carried out an investigation in the Salawusu River Basin and collected a batch of animal fossils as well as an upper lateral deciduous tooth fossil from a child aged 7 or 8 years, which was later dubbed the "0rdos Tooth".

The Salawusu site was designated as a key cultural relic protection unit in the fifth batch released by the State Council in 2001. To date, one human fossil excavation site, two Paleolithic culture relics sites, 22 Salawusu animal group fossil excavation sites, and 47 species of mammalian and bird fossils have been found there.


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