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A building of awareness

Updated: Sep 14, 2023 By Yang Feiyue and Yuan Hui CHINA DAILY Print
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Li highlights the significance of the cultural relics at the Ordos Museum on the popular TV program National Treasure. CHINA DAILY

The team also opened a Douyin account, where everyone has learned to film and edit short videos.

"We need to figure out what to film to capture people's attention and how to do so from innovative perspectives," Li says.

"At the same time, the content should offer depth without being tasteless," he adds.

Li encouraged his team to communicate and speak their mind, just like they did a decade ago when they first started work on the creative cultural items.

Their efforts have paid off, as more people have got to know the museum and become interested in the history and culture of Ordos through Douyin.

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