2023 Alshaa cultural and tourism event launched in Beijing

The 2023 Alshaa League "Encounter the Enchanting Golden Autumn" cultural and tourism event was launched in Beijing on Aug 28.

The launch ceremony focused on specialized introductions related to the 2023 Alshaa League's theme event "Encounter the Enchanting Golden Autumn," Alshaa's cultural gifts, and cultural and tourism resources.

This autumn the Alshaa League will organize 30 events centered around three main themes: Populus euphratica trees, deserts, and outdoor sports.

"Alshaa's Cultural Gifts" are a series of cultural and tourism products designed with distinctive Alshaa cultural features, relying on the rich cultural and tourism resources of deserts, populus euphratica trees, forests, aerospace, camels, unique stones, and intangible cultural heritages.

The launch ceremony also invited newlyweds from across the country to participate in the creative collective wedding event.

The event venue also hosted an exhibition and sale of cultural products and events from the "Alshaa Cultural Gifts" series, as well as splendid song and dance performances that fully showcased the cultural beauty of Alshaa.

In recent years, the Alshaa League has continuously enhanced the visibility and influence of the "Majestic Alshaa" brand, establishing itself as an internationally renowned tourist destination, a world-class destination for artistic and travel photography, a venue for high-end cultural and tourism events, and a unique spot for boutique accommodations.