Yili's brand value soars by double digits, retains role as top global dairy brand

The top 10 most valuable dairy brands selected by Brand Finance. [Photo provided to chinadaily.com.cn]

Brand Finance, an authoritative international brand valuation agency, released its list of the "Top 10 Most Valuable Dairy Brands in the World for 2023" on Aug 22. Yili, a leading Chinese dairy company, saw a remarkable 17 percent year-on-year increase in brand value, securing its position as the top brand on the list for the fourth consecutive year.

Yili has made significant strides in terms of innovation. It has established a three-tiered research and development system, consisting of an open innovation platform, a group innovation center, and divisional application innovation platforms. In addition, Yili has set up 15 innovation centers worldwide and continues to collaborate on innovation across the entire industry chain, from grass to milk.

The company is also rapidly advancing the digital transformation of the industrial chain. In the upstream sector, Yili is building smart farms that lead the world in terms of digitalization, with operations fully automated and free from manual intervention. In the midstream sector, Yili is constructing intelligent factories to enhance production and management efficiency.

And in the downstream sector, Yili is driving consumer-centric digital operations across all platforms and scenarios, with the development of an intelligent insight system that enables real-time collaboration with 150 million consumers to create innovative products.

The cutting-edge Yili Global Dairy Intelligent Manufacturing Benchmark Base is said to lead the industry. [Photo provided to chinadaily.com.cn]

Yili's commitment to innovation and digitalization has not only propelled its brand value to new heights but also strengthened its position as a global leader in the dairy industry.

With its continuous efforts to provide high-quality products and embrace cutting-edge technology, Yili is well-positioned to meet the evolving needs and preferences of consumers both domestically and internationally.