Yifei Group helps domestic cosmetic brands go global

Yifei Group, a digital and intelligent marketing solution provider in the domestic beauty industry, set up its headquarters in the Shanghai Hongqiao International Central Business District in 2015.

The group specializes in the provision of five major services - omni-channel marketing, industry platforms, supply chains, digitalization, and brand investment incubation.

Currently, it serves over 20,000 retailer clients both online and offline, operates over 50 brand flagship stores on mainstream e-commerce platforms in China, and has established authorized partnerships with over 80 domestic and international brands.

"The Hongqiao CBD has been entrusted with the important mission of driving the integrated development of the Yangtze River Delta region and building Shanghai into an international trade center, and we'd like to play a part in it," said Jian Weiqing, chairman of Yifei Group, when talking about the reasons why his company decided to set up its headquarter in Hongqiao.

In addition, the open and trade-friendly environment in Hongqiao is expected to help Yimeishang, an industry service platform of Yifei, to expand its presence in the international market, Jian added.

Due to the optimal business environment and supportive policies for the headquarters economy in the Hongqiao CBD, the company has maintained stable development and has attracted a group of high-caliber workers since it started operating in the area, according to Jian.

"Previously, we focused on the distribution of beauty brands. Now we have our eye on the international market," said Jian.

The company has leveraged Hongqiao's advantages in transportation, commerce and exhibition to further expand its businesses in the YRD region, the country and the world.

"We aim to not only introduce advanced cosmetic brands and technologies from overseas, but also help Chinese cosmetic brands to go global, winning more international recognition for 'Made in China' products," said Jian.