Northeast city shows way in seafood trade

Landlocked Hunchun in Jilin province develops its marine economy to become key export-import hub

Previously, Wang Jindong never imagined making a living selling seafood in a small landlocked city in Northeast China. But now, in a strange twist of fate, Wang has become widely known in the seafood industry as the "king of king crabs".

"I traveled through numerous port cities before finally settling down in Hunchun. Despite being remote, it is a land of treasure that faces eastward and has access to the Pacific Ocean," the seafood merchant said.

Hunchun is a city in the Yanbian Korean autonomous prefecture located in the eastern region of Jilin province. It is about 15 kilometers away from the Sea of Japan.

The city, which achieved a breakthrough by focusing on seafood trade, has vigorously developed its marine economy and has been approved as the only national marine economic development demonstration zone that is not directly coastal.

Hunchun has taken a unique path to development by leveraging its strengths and deviating from conventional norms.

Despite lacking direct access to mud flats, seaports, coastlines and other resources, the city, located at the junction of China, Russia and the Democratic People's Republic of Korea, is surrounded by several high-quality Russian ports.

This was just the right mix for Wang, who seized the opportunity to establish the Hehe Seafood Co in the marine industrial park of the Hunchun international cooperation demonstration zone.

King crabs caught in the deep sea in Russia the night before are shipped to Hunchun the next day and distributed to various regions in China, helping Wang's business to expand continuously.

In 2021, his company imported 4,260 metric tons of king crabs and other seafood products from Russia, achieving a trade value of 1.26 billion yuan ($173.7 million).

Despite being close to the sea, Hunchun is not directly coastal.

It was once a border town known as "the bottom of the pocket", indicating the underdeveloped state of its infrastructure and the local economy.

However, with the opening of the Changchun-Hunchun expressway, the Changchun-Hunchun intercity railway, and the resumption of the Hunchun-Makhalino railway between China and Russia, Hunchun has successfully implemented a strategy of utilizing nearby ports for sea trade.

Hunchun's foreign trade partners now cover 72 countries and regions globally, including Asia, Europe and North America.

The inland city, pushed to think outside the box over the past few years, has sounded a clarion call for "strengthening itself through the marine economy".

In the process, Hunchun has shaped a comprehensive industrial chain that includes cold-chain seafood trade and processing.

The city has attracted more than 20 aquatic processing companies and over 100 seafood trading enterprises.

In fact, the volume of live crabs that Hunchun imports from Russia accounts for about 80 percent of China's total live crab imports from Russia, according to the local government.

"Hunchun will further speed up the building of transportation infrastructure connecting Northeast Asia, and build itself into a national logistics hub with ports bordering the land," said Sheng Xiaoru, Party chief of Hunchun.

Last year, port throughput at Hunchun reached 3.92 million tons, up 22.6 percent year-on-year. Its total foreign trade value was 15.3 billion yuan, up 44.1 percent over the previous year and achieving a record high, said the local government.

In the first two months of this year, despite relatively weak demand globally, its total import and export value reached 3.16 billion yuan, up 31.7 percent year-on-year, which accounted for 13.3 percent of the province's total foreign trade value, the local government said.

Smooth Customs

In the past few years, Jilin has established several foreign shipping routes for domestic trade. It has shipped goods to major Chinese ports such as Ningbo, Zhejiang province; Qingdao, Shandong province; and Shanghai via the Port of Zarubino in Russia.

This has become an important communication and cooperation channel linking Northeast China with the Beijing-Tianjin-Hebei region, the Yangtze River Delta and the Pearl River Delta.

Meanwhile, Hunchun has further enhanced the "smooth Customs clearance" coordination mechanism with railways, Customs, and other organizations to continuously improve the level of opening-up. This has led to a one-hour Customs clearance in advance at highway ports and 24/7 Customs clearance at railway ports.

At the Hunchun Northeast Asia Cross-Border E-Commerce Industrial Park, a variety of products — including food, chemicals used in daily life, and unique handicrafts from the Republic of Korea, Japan, Russia and other countries — are for sale.

"For many years, our company has been mainly processing seafood products for import and export. Now, we would also like to expand our business through e-commerce channels," said Zhao Kuizheng, general manager of Hunchun Xingyang Seafood Co Ltd, which is located in the industrial park.

From being approved as one of the first border cities to open up to the world in 1992 to the establishment of a marine economic development demonstration zone in 2020, Hunchun has focused on developing the marine economy and expanding international cooperation.

This trend has accelerated with China's further opening-up and the Belt and Road Initiative.

Hunchun firmly believes that building more projects will serve as a strong engine and foundation for the growth of the marine economy, and the city has already embraced new business opportunities.

At Hunchun Laoji Food Co Ltd, located in the Jilin Hunchun mutual trade goods landing and processing industrial base, workers are busily slicing, processing and packaging various seafood products.

These prepared dishes will soon be shipped to regions nationwide, and consumers can easily enjoy a seafood feast by simply heating up the dishes.

Semi-cooked and quick-frozen Chinese food requires only simple reheating, and can be delivered with extended quality guarantees. Such food has become increasingly popular since the COVID-19 pandemic, given that only minimum preparation is involved.

"Hunchun is blessed with abundant seafood resources, and the processing industry has a strong foundation. We have identified and utilized such advantages. We have extended our business line and successfully developed some 20 types of precooked seafood dishes, which have been highly popular in the market," said Li Jing, a representative of Hunchun Laoji Food.

By 2031, annual sales of China's ready-to-cook meal market are forecast to exceed 1 trillion yuan, growing some 60 percent from 634.1 billion yuan in 2026, according to a research report by CITIC Securities.