Lujiazui holds shopping festival to boost consumption, quality of life

The Lujiazui Financial City launched the Quality Life Festival at Shanghai Tower on May 4.

The festival, which was part of the fourth edition of the city's Double Five shopping festival taking place from April 29 to the end of June, offered a wide range of high-quality goods and services from more than 80 well-known domestic and foreign brands.

Themed "Empowering Pudong's Development, Creating Quality Life", the festival by the labor union of the Lujiazui Financial and Trade Zone of Pudong was aimed at expanding the influence of high-quality brands, improving the business environment and allowing office workers to enjoy cost-efficient goods and services.

More than 80 merchants, including Decathlon and Godiva, offered attractive discounts to products related to areas like global culture, fashion, gourmet experiences and public welfare.

Shanghai-based mother and infant brand Babemax, a representative of the grassroots labor union in Lujiazui, showcased a large number of products such as lactoferrin, vitamin gummies and royal toys.

"A good quality of life is related to a healthy parenting lifestyle. We have brought green and healthy products to young parents in Lujiazui at ultra-low prices," said Dai Rong, chairman of the company's labor union.

Besides products, the festival also featured cultural experiences, including a performance by Shanghai musician and Douyin influencer Luo Xiaoluo, a booth by Guanfu Museum which showcased customized ancient-style hairpins, and exhibitions of creative works by cultural institutions like Duoyun Books.

The event also purchased carbon reduction projects certified by the United Nations Framework Convention on Climate Change to offset the greenhouse gas emissions generated by the festival.

The Lujiazui Financial City launches the Quality Life Festival at Shanghai Tower on May 4. [Photo/WeChat account: gh_01c6f7b4cf3d]