Yili still most chosen brand in China, Kantar Worldpanel reports

A selection of Yili Group's dairy products. [Photo provided to en.hhhtnews.com]

China's leading dairy company Yili Group continues to rank first among the brands most chosen by consumers in the Chinese market, with a 91.6 percent brand penetration rate and a consumer reach of nearly 1.23 billion, according to Kantar Worldpanel's Chinese Brand Footprint 2023.

2023 is the 11th year that Kantar Worldpanel's Global Brand Footprint Report has been released. The report uses consumer reach point (CRP) as a measurement indicator to reveal the brands that consumers choose the most and the fastest-growing brands in various markets around the world.

Over the years, Yili has integrated domestic and international talent, intellectual resources, and other assets to build a global innovation network that spans Asia, Europe, Oceania, and the Americas.

Through its 15 innovation centers worldwide, Yili focuses on important areas such as nutritional health, product development, food safety, and breastfeeding research to carry out innovative collaborations across the entire industry chain. Their efforts are dedicated to creating healthy products that cater to all individuals, throughout all stages of life, and in various consumption scenarios.

With precise control over market demand, Yili's various brands have experienced rapid development. Currently, Yili has its flagship "Yili" brand and over 20 sub-brands.

Among them, Yili, Anmuxi, and Jindian have achieved annual sales revenues of over 20 billion yuan ($2.77 billion) each, while Yili's yogurt products have generated over 10 billion yuan in annual sales revenue. This strong performance has firmly established Yili as a leading player in China's fast-moving consumer goods market.