Ningbo cultural elements showcased at ICIF

A set of celadon cosmetic products are displayed at the stall of a Ningbo company at the 19th China (Shenzhen) International Cultural Industries Fair in Shenzhen, Guangdong province. [Photo/Ningbo Daily]

A delegation of exhibitors from Ningbo, Zhejiang province are showcasing an outstanding selection of cultural and creative products at the ongoing 19th China (Shenzhen) International Cultural Industries Fair (ICIF), which opened in Shenzhen, Guangdong province on June 7.

Covering an area of 1,353 square meters, the Zhejiang exhibition hall revolves around the theme "Picturesque and Dynamic Zhejiang", and focuses on sharing the innovative practices of cultural industries in digitalized culture, major projects, integration of culture and tourism, and cultural spaces.

With technologies such as virtual reality and space projection, an immersive cultural experience space has been created at the hall, bringing visitors closer to Zhejiang and the upcoming Hangzhou Asian Games. Ningbo's landmarks and Asian Games venues, such as Siming Mountain, Ningbo Zhoushan Port, the Banbianshan Beach Volleyball Center, and the Xiangshan Asian Games Sailing Center, are also featured there.

The Ningbo delegation consists of 13 companies from different cultural industries, including digital culture, cultural and creative products, arts and crafts, television and films, and tourism.

Huoxiyi Culture (Ningbo) Co Ltd is showing its creative products that integrate hi-tech products such as VR glasses and the production of televisions and films together. Beyond Group is sharing its construction techniques for the NFCC Ningbo Fashion Creative Center.

Traditional culture and artwork from Ningbo are also featured at the fair, and the Cixi Celadon Ou Music Troupe performed for visitors at the site.