Experts provide IP guidance for Shandong companies going global

Experts from China and abroad provided guidance to companies looking to expand overseas at the inaugural "See Wehai IP Trend Forum", held in the Weihai Hi-tech Industrial Development Zone, Shandong province, on April 21.

During the forum, experts discussed the many challenges that companies face when expanding into foreign markets, including the various intellectual property laws and disputes that arise.

Keynote speakers included Ran Handong, Partner and Head of Maucher Jenkins China, Sebastian Ochs, Partner at Germany's Grünecker, and Timo Helosuo, CEO of Finnish law firm Kolster Oy Ab.

The speakers gave presentations on a range of topics, including women and intellectual property, dealing with intellectual property disputes on European e-commerce platforms, German anti-infringement measures, and the Unified Patent and Unified Patent Court, providing targeted guidance to companies looking to protect their intellectual property overseas.

Over 100 people participated in the forum, including officials from the Shandong Intellectual Property Development Center and the Shandong Intellectual Property Service Industry Association, as well as legal representatives and executives from well-known companies across the province. Notably, renowned law firms from France, South Korea, the United States, and Japan sent their best wishes online.

The forum also compared the cost and scope of traditional European patents with the new Unified Patent system, providing valuable policy guidance to companies looking to expand their businesses abroad.

The forum was an important part of the China National IP Publicity Week from April 21-26, and aimed to explore innovative measures for the coordinated development and integration of intellectual property and industry.

The event was hosted by the Shandong Intellectual Property Service Industry Association, the Weihai Market Supervision Administration, and the Weihai Peimin Intellectual Property Agency.

It was supported by the Shandong Intellectual Property Development Center, the Weihai Intellectual Property Development Center, and the Weihai Women's Federation.