Dongfeng stages 3D immersive light show

Against the background of the Yellow Crane Tower, a light show begins on April 11. [Photo provided to en.whkfq.gov.cn]

A large-scale automobile exhibition was held by China's auto-making giant, Dongfeng, in front of the Yellow Crane Tower in Wuhan, Central China's Hubei province, on April 11. The exhibition featured a 3D immersive light show, which was also staged simultaneously in Hangzhou and Changsha – the capitals of Zhejiang and Hunan provinces.

Dongfeng is based in the Wuhan Economic & Technological Development Zone (WEDZ).

The event was attended by leaders of the company, as well as senior officials from the Wuhan and WEDZ governments.

Dongfeng is currently accelerating its technology-based transition, and is striving to create its own new energy vehicle (NEV) brand echelon in order to take the lead in core manufacturing technologies involved in auto chips and power systems.

Feng Changjun, chief accountant of the firm, speaks during the fantastic light show on April 11. [Photo provided to en.whkfq.gov.cn]

Feng Changjun, chief accountant of the firm, emphasized Dongfeng's resolution to carry out the innovation-driven strategies, achieve a higher level of technological independence, and pay more attention to the brand's influence and its NEV business.

During the light show, 18 production models from Dongfeng's seven car brands, such as Dongfeng Honda, Dongfeng Nissan and VOYAH, were promoted. Additionally, about 10 online celebrities were live streaming the event on the Chinese short video platform, Douyin.

Luo Xiao, Dongfeng's business customer representative, and Guo Meng, the firm's individual client representative, shared their driving experience with Dongfeng cars.

Chen Xiang, director of WEDZ's bureau of culture and tourism, promotes cars made in WEDZ. [Photo provided to en.whkfq.gov.cn]

Chen Xiang, director of WEDZ's bureau of culture and tourism, highlighted the high quality of cars produced in WEDZ, with 12 of VOYAH's brand-new electric sedans, Chasing Light (Zhuiguang), around him.