The 1st Yangzhou rural tourism festival opened in Miaoshan village in Yizheng, a county-level city in Yangzhou, East China's Jiangsu province, on March 30.
The event will last until April 2.
More than 30 local produce enterprises, 25 specialty food companies, 10 intangible cultural heritage workshops, and five travel agencies are attending the event.
In addition, ICH-themed art performances are being staged during the festival.