Huangshan firm shines at Berlin fair

Huangshan Tourism Development Co Ltd shines at ITB Berlin. [Photo/WeChat ID: hsgdtwx]

Huangshan Tourism Development Co Ltd attracted widespread attention at the recent ITB Berlin fair, with nearly 10,000 people visiting the Huangshan tourism booth. Meanwhile over 100 travel agencies and exhibitors made on-site consultations and exchanges, and expressed their hope to visit the city as soon as possible.

ITB Berlin is the largest international show for the travel and tourism industry. The fair was held from March 7 to 9, marking its first offline exhibition in three years due to the COVID-19 pandemic. It drew some 5,500 exhibitors from more than 160 countries and regions.

Huangshan Tourism Development Co Ltd introduces Huangshan city to visitors at ITB Berlin. [Photo/WeChat ID: hsgdtwx]

Huangshan Tourism Development Co Ltd promoted Huangshan city to exhibitors and visitors at the booth, as well as by distributing brochures and promoting international tourism routes on site. This attracted nearly 100 overseas mainstream media and was met a warm response.

Julian Elliott, a landscape and travel photographer from France, said the photos of Huangshan's scenery displayed at the booth were very beautiful. He said he looks forward to recording the city's beauty with his lens one day and sharing it with many more people.

"Huangshan is not only a travel destination. It has been developed into a voluminous tourism complex covering almost every business segment of the tourism industry, which is deeply admired and considered very worthy of study," said an official from the Department of Tourism at Prague University of Economics and Business in the Czech Republic.