Authorities in Jiangmen plan to increase coffee bean baking output to 10,000 tons within three years, cultivating a number of leading coffee brands and achieving an annual output value of more than 5 billion yuan ($737.49 million) by 2025.
Jiangmen, home to millions of overseas Chinese, has a long history with the crop, as overseas Chinese brought coffee back to the city in the 1860s.
The city currently has 13 coffee baking plants with an annual capacity of about 5,000 tons and an output value of about 600 million yuan.
The city mainly imports raw coffee beans from Malaysia, Colombia, Brazil, Ethiopia and other countries and regions, with products supplied to shops in Hong Kong, Macao, Shanghai, Guangzhou and Shenzhen.