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Annual cultural gala ends with multiple deals

Updated: Jan 6, 2023 By Ma Zhenhuan chinadaily.com.cn Print
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A design related to the Year of the Rabbit is featured at the 16th Hangzhou Cultural & Creative Industry Expo. [Photo provided to chinadaily.com.cn]

The four-day event also attracted over 100 million visitors, both online and on-site, and witnessed the inking of projects and agreements worth a total of 2.12 billion yuan ($307 million).

In addition to hosting six themed exhibitions on foreign cultures, the event gathered more than 350 globally renowned brands such as Pinocchio, Smiley and Buti. Sister cities and cultural organizations from across the country were invited to attend dand promote themselves.

Zhang Xiang and Fang Xiaoying contributed to this story.

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